The Ultimate Guide to Different Types of Email Marketing Campaigns
Email marketing is an incredibly important channel to master for any DTC e-commerce business. In fact, with the right approach, email marketing can contribute to a whopping 20-30% of your revenue. It's a great way to retain customers, drive conversions, increase repeat purchase rates, elevate customer lifetime value (LTV), get more customers hooked on subscription products and encourage them to splurge on higher average order values (AOV). But it can feel overwhelming with all of the different types of emails, from email campaigns to automated email flows, that you should have.