Embedded Strategic Leadership.

Executive consulting for e-commerce brands from people who’ve actually run one.
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Trusted By Ecommerce Brands
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Every Lever in Your Business.
One View.

We take a 360° look at the levers that drive revenue, profit, and customer LTV — and identify what’s actually holding the business back.

Your
Brand

Brand & Competitive Positioning

Define the positioning and voice that every channel is built to express. Brand architecture decisions that hold up at $10M and still make sense at $300M.
Lifecycle & Retention Strategy
Design the system architecture across email, SMS, loyalty, subscription, and direct mail. Define what the lifecycle should accomplish at every stage and build the roadmap to get there.
Product & Packaging Strategy
Align product line architecture to the customer lifecycle. Pricing, offer design, and packaging decisions that compound LTV rather than commoditizing the relationship.
Go-to-Market Strategy
Value proposition, positioning, channel sequencing, and pricing architecture, built for the customer relationship you want to create, not just the launch you need to execute.
Subscription & Loyalty Architecture
Design subscription models and loyalty programs built to drive behavioral change, not just accumulate points or lock customers into contracts they’ll try to escape.
Website & Conversion
Audit and strategy for conversion rate, PDP performance, checkout experience, lead capture, and Klaviyo integration, the digital infrastructure that feeds the lifecycle.
Team Structure & Org Design
Define roles, accountability, and the cross-functional coordination that makes consistent execution possible. Strategy is only as good as the team that carries it out.
Advertising & Acquisition Alignment
Align top-of-funnel strategy to the lifecycle downstream. The customer you acquire determines the LTV you can build, acquisition and retention have to be designed together.
Operations & Financial Architecture
Diagnose operational inefficiencies, rebuild cost structure, restructure 3PL and supply chain, and build the financial clarity that lets the business make decisions with confidence.

Lifecycle Marketing

Lifecycle & Retention Strategy
Design the system architecture across email, SMS, loyalty, subscription, and direct mail. Define what the lifecycle should accomplish at every stage and build the roadmap to get there.
Value proposition, positioning, channel sequencing, and pricing architecture, built for the customer relationship you want to create, not just the launch you need to execute.
Audit and strategy for conversion rate, PDP performance, checkout experience, lead capture, and Klaviyo integration, the digital infrastructure that feeds the lifecycle.
Align top-of-funnel strategy to the lifecycle downstream. The customer you acquire determines the LTV you can build, acquisition and retention have to be designed together.
Diagnose operational inefficiencies, rebuild cost structure, restructure 3PL and supply chain, and build the financial clarity that lets the business make decisions with confidence.
Define roles, accountability, and the cross-functional coordination that makes consistent execution possible. Strategy is only as good as the team that carries it out.
Design subscription models and loyalty programs built to drive behavioral change, not just accumulate points or lock customers into contracts they’ll try to escape.
Align product line architecture to the customer lifecycle. Pricing, offer design, and packaging decisions that compound LTV rather than commoditizing the relationship.
Define the positioning and voice that every channel is built to express. Brand architecture decisions that hold up at $10M and still make sense at $300M.

The Team Behind You.

Jess Chan

Founder & Executive Chair

  • Former CMO, 8-figure DTC brand
  • Built Longplay over 7 years
  • 200+ brands, pre-revenue to $600M+
Areas of Expertise
  • Rebuilt lifecycle systems across 20+ verticals
  • Designed go-to-market for pre-launch through scale
  • Built businesses & consulted across multiple industries
  • Developed retention infrastructure for acquisition-to-retention transitions
  • Advises founders on business model & growth architecture

Rachyl Neidecker

CEO & Partner
  • Former COO & CEO, 8-figure ecommerce brand
  • 10+ yrs across $10M–$1B+ businesses
  • 15+ fractional COO engagements
  • 20+ brands, pre-revenue to $600M+
Areas of Expertise
  • Rebuilt broken supply chain & restored profitability during COVID
  • Led operational turnarounds for distressed ecommerce assets
  • Built forecasting, resourcing & hiring models at scale
  • Designed PM & reporting systems across multiple orgs
  • Profitability audits identifying hidden margin leaks

Katharine Longo

VP of Marketing & Strategy

  • 12+ yrs lifecycle marketing & brand strategy
  • $600M+ in lifecycle programs built
  • Led go-to-market for Cazadores, Guinness & major US stadium brands
Areas of Expertise
  • Built lifecycle ecosystems for supplements, beauty, food & apparel
  • Rebuilt underperforming retention programs at $10M–$100M+
  • Designed subscription & loyalty programs from launch through optimization
  • Developed brand voice & messaging frameworks at inflection points
  • Cross-channel orchestration across email, SMS, direct mail & organic

Finally, someone seeing the whole picture with you.

Embedded executive leadership means strategic decisions get made with the full business in view — and the hard calls don’t have to land on you alone.

Decisions made with full-business context
Strategic calls made with the whole picture in view, not from one specialist’s slice of it.
Hidden levers, surfaced
The ones nobody specialist would think to look at and the ones often holding back the number.
Strategic clarity in the hard moments
The decisions you’ve been carrying alone get someone else in the room with you at the level you need.
A thinking partner who's seen this stage
Operators who’ve sat in your seat at this stage, made these decisions, and know what’s coming next.

Three Signs It's Time to Bring Us In.

sign 01
Growth Is Stalling After Customer Acquisition
Good For:
Brands where growth has slowed or plateaued, and the cause isn’t obvious from any one function alone.
  • Growth has slowed and nobody on the team can name the actual cause
  • Every function is hitting their KPI but the topline isn't moving
  • You've tried three new tactics this quarter and none of them moved the number
  • The leadership team has competing theories about what's wrong
sign 02
Lifecycle Is Becoming a Leadership Bottleneck
Good For:
Founders carrying executive-level decisions alone who need a senior operator embedded in the operating cadence.
  • Strategic decisions are landing on you alone, every week
  • You're the most senior person in every room — and that's becoming the bottleneck
  • Big calls are getting made without anyone to pressure-test them
  • The team needs direction and you don't have time to set it weekly
sign 03
A Major Growth Moment Is Coming
Good For:
Brands navigating a fundraise, scale, pivot, or exit — where the strategic calls compound.
  • A fundraise is on the horizon and the story isn't tight enough yet
  • You're scaling faster than the systems and team can keep up with
  • A pivot is on the table and the leadership team isn't aligned
  • The next 90 days will shape the next three years

What the Work Looks Like in Practice.

“Longplay has been a game changer for us. It only took 5 minutes into our audit for Longplay to pinpoint exactly where our missed opportunities were and to propose their proven methods to fix the leaky bucket. We’ve met with other agencies before that didn’t understand the fashion/ecommerce industry, so their strategies were not applicable.”`

Karen Lee

Co-Founder, CEO, Leze The Label

“Longplay’s team demonstrated a deep understanding of our business goals, delivering tailored analysis and recommendations. Their comprehensive email and SMS flow audit, coupled with insightful list growth strategies, unlocked opportunities to optimize our retention efforts. Longplay is a valuable partner for any brand seeking tangible results.”
Sooklee Fridley
VP of Customer Marketing, DRMTLGY
“We recently underwent a comprehensive audit conducted by Longplay Brands, focusing on our lifecycle marketing strategies using Klaviyo (Email), Postscript (SMS), and Tapcart (App/Push Notifications). The audit was thorough and provided an in-depth review of our past performance, highlighting areas of strength and opportunities for improvement. ”
Carol Stoker
Head Of Marketing, NBT Clothing Audit & Strategy Roadmap // TapCart

Strategy is the Plan.
Lifecycle is the Engine.

Once the strategy is set, Longplay’s other two layers run the programs and produce the work built to plug in directly under executive consulting.
Lifecycle Programs
An embedded retention marketing team that runs your lifecycle programs end-to-end. The team that ships the strategy.
Explore Lifecycle Programs
Production & Execution

The dedicated production team that builds the assets every program needs. On-brand, on schedule, held to a high craft standard.

Explore Production

Ready for Executive Support?

Whether you’re navigating a plateau, a distressed situation, a B2B to DTC migration, or you simply need experienced leadership at the pace your business requires, let’s talk.

Book a Discovery Call
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