Longplay

We'll tell you where your lifecycle is losing money, and what to change.

We look at every stage of your lifecycle and every channel in it, then walk you through the three biggest problems and what we'd do about each one, in time to build the fixes before Q4 traffic arrives. {{ heroPromise }}

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What your team still owns
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Brands we have done this for

Why this has to happen before November

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Video

A client on what the audit found, and what they changed.

What they expected, what we found, and the two things they changed first.

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Lifecycle map, as it appears in the report Below benchmark Healthy
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The numbers behind it
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Root cause

A daily product with no onboarding: no dosing guidance, no week two check in, no reason to add sleep or magnesium to the greens. The rebill lands at day 30 on a 45 day tub.

Cycle 2 retention is the single largest lever in the business at your current order volume.
Email Klaviyo Underbuilt
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Leaking
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Change first
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Infrastructure audit
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Takeaway The account isn't underperforming, it is unbuilt. Eight of the fourteen flows that should carry the lifecycle don't exist, and the creative that does exist buries the reason to act below an image.
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Repeat rate by cohort
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Customer mix
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First product First orders Repeat rate LTV, 365 days Sub rate How to promote it
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Flow spec: browse abandonment
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Email #12B Post purchase nurture, message 12, variant B
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The intake call agenda, as it appears in the report
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Then, once the report is written, a 90 minute readout with the operator who did the work: findings, assumptions argued with your team, and the first three moves agreed.
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Want to read one end to end?

We wrote a full report on an example brand so you can read the real thing without us sharing anyone's data.

Read the example report

Where brands lose money in Q4

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How this helps
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Who we are

An ecommerce consulting firm specializing in lifecycle marketing.

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Brands we have done this for

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What clients say

Video, on the Diagnostics & Meta-Analysis

A client on what the audit found, and what they changed.

What they expected, what we found, and the two things they changed first.

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Questions we usually get

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Read an example report Credited against anything you do with us next.
How it runs
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It only took 5 minutes into our audit to pinpoint exactly where our missed opportunities were. Since partnering with LP we have seen a 66% increase in campaign revenue year over year.

Karen Lee, Co-Founder and CEO, Leze The Label
Choose where to start

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Get started

Credited against anything you do with us next.