Revenue Generated
Advisor & Board Member
IN DTC BRANDS
Verticals
Joint experience in C-Suite, Director & Consultant roles
Working With Bootstrapped, PE & VC-Backed Companies
Worked with
from pre-revenue to $600M+ ARR
IN BUSINESS
Revenue generated
Across lifecycle marketing programs built and run for ecommerce clients
Brands worked with
From pre-revenue to $600M+ ARR, across bootstrapped, PE-backed, and VC-backed companies
eCommerce audits
Lifecycle, retention, and operational audits across DTC brands at every stages
Years joint experience
In C-suite, Director, and consultant roles across ecommerce and DTC
Verticals covered
Health, beauty, food and beverage, home, apparel, wellness, and more
Years in business
Building lifecycle systems for ecommerce brands since the beginning
Business structures
Bootstrapped, PE-backed, and VC-backed — we know how each operates differently
Ecommerce operators, execs, advisors, board members & owners
Across our leadership team and extended Longplay network
Founder & Executive Chair
Jess founded Longplay to be a different kind of firm — one that plays the long game in everything it does. Under her leadership, Longplay has grown into a globally distributed team of 25+ that has helped generate hundreds of millions in revenue through sustainable, customer-first growth strategies.
Over the years, she has:
CEO & Partner
Rachyl walks into complex, often broken business situations and builds the systems that make them work. She’s held COO, CEO, and Director of Operations roles across every business structure, and her specialty is the gap between strategy and operational reality.
Notable experience includes:
VP of Marketing & Strategy
Katharine designs lifecycle systems and then builds them. She doesn’t hand off to an execution team — she stays in the work from strategic planning through campaign launch. Her career spans B2B-to-DTC migrations, full lifecycle ecosystem builds, and fractional CMO engagements from $10M to $600M+.
Before Longplay, she:
Project Management Team Lead
Design Team Lead & Jr. Art Director
Lifecycle Intelligence & Execution
Designer
Copywriter
Jr. Designer
HR Partner
Most service providers operate in one lane. Longplay holds strategy, execution, and operations — and connects them back to profit. Here’s how that’s different.
Agency
Channel-focused, external
Operated a brand as owner or exec
Rarely
Consulted across many businesses
No
Led marketing in-house at a brand
No
Run operations, supply chain & finance
No
Navigated a brand turnaround
No
Consultant
Strategy-only, no execution
Operated a brand as owner or exec
Sometimes
Consulted across many businesses
Yes — strategy only
Led marketing in-house at a brand
Rarely
Run operations, supply chain & finance
Sometimes
Navigated a brand turnaround
Advised — rarely led
In-house team
Internal, bandwidth-limited
Operated a brand as owner or exec
Yes — within one company
Consulted across many businesses
No
Led marketing in-house at a brand
Yes — siloed to that brand
Run operations, supply chain & finance
Depends on role
Navigated a brand turnaround
Possible but rare
Agency
Channel-focused, external
DTC / direct ecommerce
Yes
B2B & B2B-to-DTC transitions
Rarely
Wholesale & retail expansion
No
Subscription & loyalty programs
Some agencies specialize
Brand, positioning & go-to-market
Some brand agencies
Celebrity, co-brand & major IP
No
Pre-launch through $600M+
Usually one stage
Consultant
Strategy-only, no execution
DTC / direct ecommerce
Some
B2B & B2B-to-DTC transitions
Some
Wholesale & retail expansion
Occasionally
Subscription & loyalty programs
Advisory only
Brand, positioning & go-to-market
Yes — strategy only
Celebrity, co-brand & major IP
Rarely
Pre-launch through $600M+
Typically mid-market+
In-house team
Internal, bandwidth-limited
DTC / direct ecommerce
Yes
B2B & B2B-to-DTC transitions
Usually DTC only
Wholesale & retail expansion
Depends on brand
Subscription & loyalty programs
Yes — no execution
Brand, positioning & go-to-market
Depends on team
Celebrity, co-brand & major IP
Rarely
Pre-launch through $600M+
One company, one stage
Agency
Channel-focused, external
Diagnoses from business level
Channel-level only
Owns strategy + execution together
No
Manages vendors & coordinates partners
Operates in isolation
Runs project management
You manage them
Cost vs. full-time hire
Lower — one channel only
Consultant
Strategy-only, no execution
Diagnoses from business level
Yes — no execution
Owns strategy + execution together
No
Manages vendors & coordinates partners
No
Runs project management
You implement their output
Cost vs. full-time hire
High project fees, no execution
In-house team
Internal, bandwidth-limited
Diagnoses from business level
Depends on seniority
Owns strategy + execution together
Sometimes — siloed by role
Manages vendors & coordinates partners
Partially — limited bandwidth
Runs project management
Yes — already at capacity
Cost vs. full-time hire
Salary, benefits, ramp time, churn risk
We meet businesses at the level they need. Each tier stands on its own and works best when they work together.
For founders who need an experienced operator in the seat. Strategy, business architecture, and leadership as a fractional executive.
For brands that need lifecycle and retention programs owned end-to-end — run as coordinated systems, not disconnected campaigns.
For teams with clear strategy that
need a production partner who understands the system they’re
building into.
A look at how Longplay’s lifecycle systems have changed outcomes for real ecommerce businesses.
A breakdown of the lifecycle strategy Longplay built to increase 6-month LTV in a scalable and sustainable way.
How Longplay rebuilt and optimized email and SMS with a lifecycle strategy that drives long-term value without sacrificing brand equity.
How Longplay executed a rebrand, product launch, and retention system to educate, build trust, and convert customers for a wellness brand.
From pre-revenue DTC brands to $600M+ ecommerce companies — across health, beauty, apparel, CPG, wellness, and more.
[Testimonial quote — choose one that speaks to business outcomes, not just deliverables]
[Testimonial quote — choose one that speaks to business outcomes, not just deliverables]
Longplay works with the best-in-class tools across ecommerce — and maintains active partner relationships with the platforms that matter most to our clients.
Jess Chan is the Founder and CEO of Longplay, a full-service lifecycle marketing firm that partners for e-commerce brands. Since founding the company, Jess has built Longplay from the ground up into a category-leading firm known for its strategic depth, creative quality, and operational excellence. Today, Longplay serves as the lifecycle marketing engine behind some of the most respected and fastest-growing e-commerce brands in the industry.
Under her leadership, Longplay has grown into a globally distributed team of 25+ and helped generate hundreds of millions in revenue for clients through sustainable, customer-first growth strategies.
Jess’s approach is shaped by over a decade of experience advising and building for B2B, DTC, and SaaS companies—from early-stage startups to VC- and PE-backed businesses. With a background in actuarial science, economics, and political science, she blends data-driven strategy with business system thinking and a deep understanding of customer behavior.
This multidisciplinary lens allows Jess to see the patterns and problems behind the numbers—and design strategies that align brand, product, operations, and marketing in service of long-term growth.
Over the years, she has:
Everything Jess has learned from launching, scaling, and advising companies across verticals informs how Longplay shows up: with sharp thinking, strategic clarity, and a focus on doing the work that actually moves the business forward.
Longplay was founded on a clear belief: that lifecycle marketing, when done right, is the engine of sustainable growth. Jess created Longplay to bridge the gap between strategy and execution—an agency model that operates with the structure and thinking of an in-house team, but the adaptability and expertise of an external partner.
What began as a founder-led vision has grown into a high-performing organization shaped by rigorous thinking, cross-functional collaboration, and shared standards of excellence. Today, Longplay supports a wide range of e-commerce brands with strategies that are deeply contextual, customer-centered, and operationally sound.
Jess’s role focuses on leading Longplay’s long-term strategy, service evolution, and internal development—ensuring the organization scales not just in size, but in clarity, depth, and impact.
Jess is driven by a belief that marketing should feel as good as it performs—and that long-term growth is built through intention, not intensity. She leads with curiosity, clarity, and an unwavering dedication to helping brands and people grow in sustainable, strategic, and human ways.
She aims to bring emotional intelligence and strategic acuity into everything she does—whether guiding a founder through a messy transition or a business through its next stage of growth. Her leadership style blends high expectations with high support, grounded in a deep belief in doing things the right way, not just the fast way.
Jess founded Longplay to be a different kind of agency—one that plays the long game in everything it does. That same mindset now guides how she leads, grows, and supports clients, team members, and the broader DTC ecosystem.
Written by Jess Chan (Founder & CEO)
I met Rachyl over 5 years ago when she was the COO of an 8-figure ecommerce brand. It was COVID & she was brought in to turn around a broken supply chain and declining profitability. What struck me immediately, and has continually been true over these 5 years of working together every day – was her unwavering dedication, care, and integrity.
These values – matched with her versatility, depth & experience in business ; ability to find, mentor and inspire people ; and fearlessness to do & say difficult things – makes me incredibly grateful to be building Longplay with her. Rain or shine, she brings these values, this work ethic and her experience every single day to every client, partner, and team member we have.
Over the 5 years, she has made Longplay what it is as our COO, acting CFO and most importantly – Partner. She is the integrator & the glue to make everything happen.
As you know, building a business is hard. Finding great people who you trust, who you can grow with AND who are the best at what they do… is even harder. I got lucky finding Rachyl early on in Longplay’s journey and I’m excited for you to have her on your side too.
Rachyl Neidecker is a Partner, Chief Operating Officer & acting CFO at Longplay. She leads the company’s operational infrastructure, financial strategy, and internal growth engine—building a business that runs with clarity, integrity, and above-industry profitability.
At Longplay, Rachyl oversees all core operational functions, including team structure, hiring, systems, delivery, and culture. She also serves as acting CFO, responsible for financial modeling, forecasting, and resourcing across multiple service lines and revenue streams. Under her leadership, over the last 5 years Longplay has scaled to a globally distributed team of 25+ with a high-end service model that delivers consistent results for both clients and the business.
Beyond operations, Rachyl plays a hands-on role in strategic consulting for clients and our portfolio of owned e-commerce brands. She guides founders and leadership teams through complex decisions around scalable, sustainable, profitable growth through identifying business model gaps, operational challenges, and lifecycle strategy goals.
Prior to Longplay, Rachyl spent over a decade leading operations and advising founders across B2C, B2B, e-commerce, service-based businesses, and non-profit organizations across. She’s served as COO, CEO, Director of Operations, and strategic consultant to companies ranging from $10M to $1B+ in revenue.
She specializes in solving the problems most marketing leaders can’t fix alone: broken systems, team chaos, unclear ownership, margin leaks, and internal misalignment. Rachyl helps companies make strategic decisions rooted in reality—not just ideas—and operationalize those decisions across every layer of the business.
Notable experience includes:
Rachyl is known for her calm, decisive presence and her ability to bring clarity into chaotic or high-stakes environments. She has a unique talent for:
With our clients & brands, Rachyl plays the role of integrator—asking the questions that reveal misalignment between vision and execution, marketing and operations,, or data and decisions. She anchors conversations in truth and context, helping founders and leadership teams see more clearly – and move from reactive mode into thoughtful, sustainable action.
Internally, she is the foundation of Longplay’s operational integrity and culture. She builds teams that work well together. She mentors leaders to operate at a higher level. And she creates the conditions for creativity, autonomy, and accountability to coexist. She leads from both heart and structure— to make sure people are cared for while continuously raising the bar.
Rachyl believes that sustainable businesses are built from the inside out—with clarity, integrity, and intention. She brings to life what operations truly is – not just logistics or project management – but the way that a company’s vision, values and mission gets executed: how it treats its team, how it serves its customers, and how it plans for the long term.
Rachyl is a rare leader who believes in leadership as service. She brings this to every interaction & decision with our clients, partners & team. Often this means asking the difficult questions, having the uncomfortable conversations, and speaking the truth that others may not want to hear – all in the service of protecting the businesses we’re here to serve.
She helps businesses build systems that feel as good as they perform—businesses that don’t just “scale,” but grow in ways that are aligned with the people behind them. She approaches every engagement with empathy, strategy, and a deep respect for nuance—understanding that growth is not just about doing more, but about doing the right things better.
Outside of Longplay, Rachyl volunteers as a mentor with Phoenix Hustle, a nonprofit supporting underfunded and minority-owned businesses. There, she helps emerging founders navigate the challenges of leadership, scale, and sustainability—bringing the same clarity and heart she brings to every client and team she works with.
Written by Jess Chan (Founder & CEO)
When Rachyl first told me that she had a wonderful woman that she had been mentoring for years, I already knew she’d be great. But from day 1, Katharine has put her heart, soul and 12+ years of experience into every single part of her work. Whether it’s strategy presentations, launch strategies, rebuilding a brand from the ground up, partnering with other teams or growing her own – she never accepts anything but her best from herself.
At Longplay, we believe that having great partners is one of the cornerstones of success in the long run. But a great partnership takes time and dedication to maintain. Great partners think differently, challenge each other, and sometimes disagree – but can always work together to make things better.
Katharine embodies the spirit of partnership & the leaders you need to play the long game. She is always pushing the bar higher AND takes the time to support others so we all win together. She brings a wealth of knowledge & expertise AND she’s collaborative, curious and open. She is creative and strategic AND can execute like no one else down to the finest detail. She never cuts corners and takes work seriously AND she does it with joy.
She challenges herself to be better in every way, every day… and she brings that spirit & enthusiasm to our clients, teams, and partners.
Katharine Longo is the Senior Director of Marketing & Strategy at Longplay, where she leads strategy development and full-funnel execution for our clients & owned portfolio of high-growth e-commerce brands. She plays a core role in aligning business goals to shape every stage of the customer journey strategy, marketing execution, and brand development across channels.
At Longplay, Katharine acts as both lifecycle strategist and hands-on operator. She leads lifecycle audits, retention roadmaps, and marketing calendar planning while collaborating deeply with creative, implementation, and project management teams to ensure strategy is executed with quality, speed, and consistency. Her work bridges short-term performance goals with long-term brand-building and operational clarity.
In other words, she builds high-performing lifecycle marketing strategies and ensures they’re executed.
At Longplay, Katharine has helped brands:
Katharine brings over a decade of experience in marketing and brand strategy, including leadership roles across content, retention, and creative growth initiatives for DTC and service-based companies. Her unique blend of storytelling, structure, and strategic thinking allows her to operate across disciplines—and connect the dots between channels, teams, and goals.
Before Longplay, she:
At Longplay, Katharine is the anchor for strategy across our client. She leads lifecycle audits, roadmap development, campaign planning, and segmentation strategies—working across departments to align execution with brand and revenue goals.
Her leadership connects data, content, creative, and delivery—ensuring lifecycle strategy is not only sound, but actionable. She partners closely with creative and implementation teams to translate briefs into performance-ready flows and campaigns. She guides voice, messaging, and sequencing across email, SMS, organic social, website, photograph & more—all while balancing brand integrity with ROI.
Rachyl, Longplay’s COO, described her as the “brain behind the structure” on a recent strategy call—highlighting Katharine’s rare ability to “get deep in the weeds, then zoom out and make it all make sense.”
Her work consistently drives improvements in conversion, LTV, and engagement by bringing structure, clarity, and strategic depth to every phase of the customer lifecycle.
Katharine connects brands with people. She believes that great marketing starts and ends with knowing your customer. Whether she’s coordinating a multi-channel launch, rebuilding a brand or planning a campaign – she never forgets about the person on the other side that your brand wants to speak to. She has a talent for bringing to life a vision that connects emotionally to customers.
As a leader, she’s a constant learner & strategic thinker who brings creativity, expertise and humanity to her work. Whether she’s partnering with vendors, mentoring a team member, or collaborating with a client—she shows up with clarity, calmness, care, and intention.
She embodies what it means to play the long game. She sees the big picture—across customer journey, team dynamics, and business performance—while also bringing the strategic creativity and operational rigor required to execute day-to-day.
Her values are visible in how she leads:
