Channel & Program Management

A senior team to run your lifecycle programs. Owned end-to-end.

An embedded lifecycle marketing team that takes ownership of your lifecycle programs from setup through to performance. Your in-house team gets the time back.
Work With Us

Your
Brand

Brand & Competitive Positioning

Define the positioning and voice that every channel is built to express. Brand architecture decisions that hold up at $10M and still make sense at $300M.
Lifecycle & Retention Strategy
Design the system architecture across email, SMS, loyalty, subscription, and direct mail. Define what the lifecycle should accomplish at every stage and build the roadmap to get there.
Product & Packaging Strategy
Align product line architecture to the customer lifecycle. Pricing, offer design, and packaging decisions that compound LTV rather than commoditizing the relationship.
Go-to-Market Strategy
Value proposition, positioning, channel sequencing, and pricing architecture, built for the customer relationship you want to create, not just the launch you need to execute.
Subscription & Loyalty Architecture
Design subscription models and loyalty programs built to drive behavioral change, not just accumulate points or lock customers into contracts they’ll try to escape.
Website & Conversion
Audit and strategy for conversion rate, PDP performance, checkout experience, lead capture, and Klaviyo integration, the digital infrastructure that feeds the lifecycle.
Team Structure & Org Design
Define roles, accountability, and the cross-functional coordination that makes consistent execution possible. Strategy is only as good as the team that carries it out.
Advertising & Acquisition Alignment
Align top-of-funnel strategy to the lifecycle downstream. The customer you acquire determines the LTV you can build, acquisition and retention have to be designed together.
Operations & Financial Architecture
Diagnose operational inefficiencies, rebuild cost structure, restructure 3PL and supply chain, and build the financial clarity that lets the business make decisions with confidence.

Your
Brand

Lifecycle & Retention Strategy
Design the system architecture across email, SMS, loyalty, subscription, and direct mail. Define what the lifecycle should accomplish at every stage and build the roadmap to get there.
Value proposition, positioning, channel sequencing, and pricing architecture, built for the customer relationship you want to create, not just the launch you need to execute.
Audit and strategy for conversion rate, PDP performance, checkout experience, lead capture, and Klaviyo integration, the digital infrastructure that feeds the lifecycle.
Align top-of-funnel strategy to the lifecycle downstream. The customer you acquire determines the LTV you can build, acquisition and retention have to be designed together.
Diagnose operational inefficiencies, rebuild cost structure, restructure 3PL and supply chain, and build the financial clarity that lets the business make decisions with confidence.
Define roles, accountability, and the cross-functional coordination that makes consistent execution possible. Strategy is only as good as the team that carries it out.
Design subscription models and loyalty programs built to drive behavioral change, not just accumulate points or lock customers into contracts they’ll try to escape.
Align product line architecture to the customer lifecycle. Pricing, offer design, and packaging decisions that compound LTV rather than commoditizing the relationship.
Define the positioning and voice that every channel is built to express. Brand architecture decisions that hold up at $10M and still make sense at $300M.
Trusted By Ecommerce Brands
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Programs, Not Campaigns. Systems, Not Sends.

Most agencies run campaigns. A campaign happens once — it gets sent, it performs, it ends. A program is a system that runs continuously, improves over time, and builds the compounding relationship with customers that actually moves LTV.

When Longplay manages your channels, we own the full picture — strategy, segmentation, copy, creative direction, calendar, deployment, and reporting — measured against the outcomes that matter: repeat purchase rate, customer lifetime value, and revenue from lifecycle channels.

Your lifecycle channels are underleveraged
Email, SMS, and loyalty exist but aren’t coordinated. Revenue from retention is low relative to what your customer base should generate.
You’re scaling but retention isn’t keeping pace
Acquisition is working. The customer base is growing. But lifecycle programs need a team that owns the work, not just executes tasks.
You need channels coordinated, not managed separately
Different vendors for email, SMS, loyalty, and social means no one owns the system. We bring all of it under one roof — one team, one strategy, one set of goals.
You want accountability for outcomes, not deliverables
If your current setup measures success by the number of emails sent, it’s time for a different model. We measure success by whether the customer base is getting more valuable over time.

The Programs We Run for DTC Brands.

Email Marketing
  • Campaign strategy, calendar planning, and full deployment
  • Flow and automation management across the full lifecycle
  • Segmentation strategy and behavioral targeting
  • A/B testing frameworks tied to customer insight
  • Deliverability monitoring and list health
  • Performance reporting tied to LTV and repeat purchase
Subscription Programs
  • Subscriber onboarding and engagement sequence
  • Skip, pause, and cancel deflection strategy
  • Churn prediction and early intervention
  • Win-back for lapsed subscribers
  • Upsell and add-on program design
  • Subscriber LTV and cohort reporting
Loyalty Programs
  • Member communication program and VIP escalation
  • Points, rewards, and incentive strategy
  • Referral integration and advocacy activation
  • LTV and engagement analytics
  • Measured against repeat purchase rate, not enrollment
SMS Marketing
  • Campaign strategy and send calendar
  • Flow and automation design and management
  • List growth and opt-in optimization
  • Compliance, frequency, and quiet hour management
  • Email and SMS coordination strategy
Direct Mail
  • Win-back and lapsed customer campaigns
  • High-value customer retention mailers
  • Audience segmentation and targeting
  • Coordination with email and SMS sequences
  • ROI attribution and testing frameworks
Social Media
  • Monthly content calendar and posting strategy
  • Moodboard and creative direction each cycle
  • UGC and influencer strategy and program management
  • Community engagement and brand voice
  • Performance tied to lifecycle metrics
Referral & Ambassador
  • Ambassador recruitment, onboarding, and relationship management
  • Incentive and compensation strategy
  • UGC and influencer program coordination
  • Referral program design and activation
  • Performance tracked against acquisition quality and LTV
Influencer & UGC
  • Influencer strategy, sourcing, and outreach
  • Campaign briefs, content guidelines, and approvals UGC collection, rights management, and repurposing
  • Seeding programs and gifting coordination
  • Performance tracking tied to acquisition quality
Push & Mobile App
  • Push notification strategy and campaign management
  • Mobile app messaging strategy and sequencing
  • Behavioral triggers and lifecycle timing
  • Coordination with email and SMS programs
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Brands served
$ 0 M+
Revenue influenced
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Verticals
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Joint experience

0 yrs
IN BUSINESS

We're Your Embedded Team.

tired of?

what you get with us

A freelancer for email, another for SMS, another for ambassador – nothing coordinated
Operators who’ve owned & run retention in-house at DTC brands
A retention strategy that lives in a deck nobody opens
One team running every program, with shared strategy, calendar, and source of truth
Building the next week’s calendar yourself, every Sunday night
A weekly operating cadence – calendar, briefs, QA, deployment, all owned and on time
A new account manager every six months learning your brand from scratch
Project management to work weeks ahead & report up to you
Reports that land Friday and don’t change what ships Monday
A monthly testing roadmap run in market, with weekly reads that shape next week’s work
Programs that launch strong, then quietly drift
A named program lead who stays on the account year over year
“In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.”
Josh Friedman
President, Dr. Squatch
They’ve been an instrumental part of our monthly email campaign and flow strategies with calendar planning and making sure we are optimizing through A/B testing. Their biweekly performance calls help keep us on track and also create a space to ensure we’re constantly leveraging new opportunities for growth.
Hershal Solanki
Growth Marketing Manager, iRestore
“Working with LongPlay greatly accelerated the growth for Nimi. It allowed me to reduce our workload 90% internally for email marketing, freeing up valuable time and energy to focus on other initiatives. Thanks to their team, Nimi has a well oiled and functional email marketing engine that drives sales and customer retention on autopilot. Can’t recommend enough.”
Peter Stern
Founder & CEO, Nimi Skincare
Work With Longplay

Ready to Build Lifecycle Programs That Actually Compound?

Whether you need full program management across all channels or help getting specific programs to perform, let’s talk about where Longplay fits.
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