Your full-service retention & lifecycle marketing partner.
To help you nurture, convert & retain more customers
Work With UsOur Services$30M+
2.5x
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Here’s How We Can Partner
Three options for our partnership to set you up for success.
01
Full-Service Email & SMS Marketing
Need a specialized retention and lifecycle marketing team for your brand? We start with a comprehensive audit & strategy development & in-depth onboarding to become experts on your brand. Then we’ll partner with you as an extension of your internal team to manage your email & SMS channels end-to-end, from ideation to launch.
Work With Us02
Email & SMS Flow Building
Need a lifecycle marketing team to audit and build your email & SMS flows for your customer journey? We’ll partner with you on a one-time project to build your email & SMS customer journeys to nurture, convert, and retain your customers. We’ll also support and educate your team along the way to ensure they’re set up for success beyond our partnership.
03
Retention & Lifecycle Marketing Audit
Need an expert to audit your lifecycle marketing program? We’ll review your account to find the gaps in your customer journey and what’s holding you back from scaling. Then we’ll build your team a strategy and action plan to execute.
Work With UsWho We’ve Worked With
We help our clients build brands that nurture, convert & retain customers.
Long Play developed an exceptional partnership with Lights Lacquer and their dedication and attention to our email program is evident. Their talent for not just strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations.
Andrea Gallardo
“Longplay is a pleasure to work with. Beyond having regularly scheduled calls and working effectively through project management platforms, they were open and willing to jump onto calls with us at any time to make sure that our needs were being met. They took the time to continually implement A/B testing to determine the best methods for continually keeping our customers actively engaged. The Longplay team is courteous and works to meet the goals of each client."
Kirsten Pohle
First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!
Molly Fienning
Longplay has been critical for driving revenue growth at Ojai Energetics. Even after just the first few months of working together, we saw major results with regard to our revenue and our list engagement. Longplay hit the ground running owning all our email marketing strategy. As a CBD brand, we have a limited number of digital channels to grow our ecommerce business and Longplay’s email strategy has been a critical part of that growth. I’d recommend anyone who’s looking to grow their ecommerce business to work with them!
Will Kleidon
“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”
Emily Stubler
"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
Longplay really understood Popov Leather’s brand from the start and crafted emails that were a breath of fresh air. From strategic thinking to high-quality creative and their level of Klaviyo sophistication (such as A/B testing), Longplay exceeded my expectations. They understand the customer journey, and it shows in their work. The cherry on the top is how fun and easy their team is to work with! I enjoy our bi-weekly calls and appreciate their responsiveness to all my emails. Longplay really nailed our email, which freed our team to concentrate on other areas of our business. It’s hard to find an agency that delivers results and is a pleasure to work with; I feel lucky to know them.
Ryan
In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.
Josh Friedman
I cannot recommend Longplay strongly enough! They’re brilliant at email marketing and are uber organized. Our list has grown exponentially and our conversions from emails even more. They have created all of the email sequences that are necessary so that we are always communicating effectively with our customers. I wish I had found Longplay years ago!
Tina Anderson
The Longplay Partnership
Thoughtful strategy. Beautifully designed creative. A fully managed team. Meet the triple-threat that makes Longplay so unique.
Strategy
Thoughtful, Data-Driven Strategy
Tired of a strategy that’s just about “getting some emails out”? We evaluate your business goals and take a holistic approach to build an effective email & SMS strategy that nurtures, converts, and retains more customers
Customer Segmentation
Thoughtful strategy on segmenting your customers to send the right message to the right customer, at the right time
Customer Journey Mapping
Flow strategies to build an incredible customer experience to increase customer lifetime value and create raving fans
Building For Business Goals
Retention strategies built to achieve business goals such as: increasing AOV, increasing 6-month LTV, reducing subscription churn, increasing product adoption
Sustainable, Scalable Growth
Taking a long-term approach to protect your brand and help you build relationships at scale with customers
Creative
Beautiful, Custom Designed Creative
Every brand is unique and your emails should be too. Our team develops high-quality, creative emails that convert. Plus, you won’t find any templates here! Each email is custom created for your brand to create an incredible customer experience.
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Thoughtful & Custom Built
We don’t use any templates. Every email is created from scratch by our in-house copy and design teams for your brand and customers.
Ideation To Execution
We handle email production end-to-end - including email ideation, content production, and multiple internal reviews - so you can be as hands off as you’d like
Your Own Creative Team
Your Longplay creative team works as an extension of your team to get familiar with your brand voice, tone, design guidelines, and customers
Emails You Can Be Proud Of
Our creative & strategy teams work together to craft beautiful, data-driven emails that your customers are excited to receive and convert.
Operations
World-Class Execution
Great ideas only matter if they’re executed. Our operations team works with your as an extension of your internal team to ensure world-class execution while saving you time and allowing us to be agile as your business evolves.
A True Partnership
Work with a team you can trust to do things right the first time, take ownership, and partner with you long-term
An Extension Of Your Team
A team you can work seamlessly with. We have daily communication through Slack & Asana so we can stay agile day-to-day and solve problems with you as they come up.
We’ll Manage You
The last thing you need is another team to manage. We’ll report to you, set ourselves up for success, and provide regular status updates so you always have line of sight.
System & Process Driven Project Management
We’ve spent time honing in our execution and project management strategies to ensure quality, reduce reactivity, and still pivot quickly when needed.