Your E-Commerce Retention Partner: Email, SMS & Direct Mail
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What’s Your Revenue?
Here’s how we can help you get your email marketing channel up & running, with as little time & money as possible.
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“Zero-To-Launch”
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DTC Flow Foundations Guide
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Full-Service Email & SMS Marketing
DTC Flow Foundations Guide
Full-Service Email & SMS Marketing
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Audit & Strategy Roadmap
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Data-Driven Customer Lifecycle Marketing
Audit & Strategy Roadmap
Data-Driven Customer Lifecycle Marketing
Audit & Strategy Roadmap
Data-Driven Customer Lifecycle Marketing
Audit & Strategy Roadmap
See Why Top DTC Brands Partner With Us
What Stage Are You At?
Because we know that when you’re just getting started, you just want to move quickly & on a budget.
How We Can Help:
ESP, Flow & Campaign Setup
With our “Zero-To-Launch” program, we’ll get your ESP set up, integrated with your ecommerce store, build your 8 foundational DTC flows & create campaign templates.
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Tools & Resources To Keep It Running
With Backbone & our in-depth guides, you have the tools to manage & grow your email marketing channel yourself, at a fraction of the cost of an agency.
Strategy Roadmap To Scale
Need some guidance? We’ll build you a custom strategy roadmap to plan your email marketing calendar, build new flows & track your email performance for success.
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Here’s What We Recommend:
Best for companies $1M - $10M in revenue
Because we know that you’re juggling a lot & you just want to move quickly & see results.
How We Can Help:
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Flow Optimization
Nurture, convert & retain more leads with our flow optimization methodology. We’ll identify the flows you’re missing & areas for growth to drive 10-20% of your business revenue from email flows.
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Campaign Management
We’ll plan, manage & execute your email campaign calendar. With strategic promotion, product launch & seasonal planning, we’ll drive more revenue from your email campaigns.
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A/B Testing
Our CRO-approach to A/B testing gives you a methodical & systematic path to improving engagement, getting more conversions, driving more revenue & generating customer insights.
Here’s What We Recommend:
Or have us to all of it for you with our white-glove Full-Service Email Marketing service.
Because the difference between 7, 8 and 9-figure businesses is how effectively they turn their data --> information --> insights --> action.
How We Can Help:
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Data --> Information --> Insights --> Action
Our methodical, data-driven approach drives business growth through strategies for cross-selling, reducing churn, upselling subscriptions, getting repeat orders & winning back lost customers.
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Segmentation & Personalization
Our unique customer-first approach to segmentation and personalization helps drive more revenue & engagement from your retention channels.
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CRO-Driven A/B Testing & Insights
Our CRO-approach to A/B testing gives you a methodical & systematic path to improving engagement, getting more conversions, driving more revenue & generating customer insights.
Here’s What We Recommend:
Or have us to all of it for you with our white-glove Full-Service Email Marketing service.
Because to scale beyond 8-figures you need integration & continuity of each channel at every stage of your marketing funnel.
How We Can Help:
New Channel Setup + Testing
We’ll help you test & rollout new retention channels such as direct mail, mobile apps, quizzes & custom carts to improve repeat purchase rate, AOV & LTV.
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Multi-Channel Integration
We’ll build an integrated channel strategy to make sure every retention channel works together to send the right message, to the right customer, at the right time.
Segmentation & Personalization
Our unique customer-first approach to segmentation and personalization uses your customer data to drive more revenue & engagement from your retention channels.
Here’s What We Recommend:
Or have us to all of it for you with our white-glove Full-Service Retention Marketing service.
Because the difference between 8 and 9-figure businesses is the shift from channel-centric > customer-centric marketing.
How We Can Help:
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12+ Month Customer Lifecycle Marketing
Our long-term approach to customer lifecycle marketing means we’re planning on how to help you keep your customers for years, not months.
Segmentation & Personalization
Customer journeys that convert depend on sending the right message, with the right products, at the right time, on the right channel -- and that’s unique to each customer.
Omni-Channel Approach
We’ll build an integrated channel strategy to make sure every retention channel works together to send the right message, to the right customer, at the right time.
Here’s What We Recommend:
Or have us to all of it for you with our white-glove Full-Service Retention Marketing service.
Hear What DTC Brands Are Saying About Us
"The team was a joy to work with"
"Working with Longplay is the equivalent of creating the best sales person ever"
"Longplay was extremely streamlined and focused"
"Above & beyond to deliver creatives up to part with our Creative Team"
"Continually implementing A/B testing"
"In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts"
"Longplay hit the ground running owning all our email marketing strategy."
"We are beyond pleased with the investment in Longplay."
"The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding."
"The cherry on the top is how fun and easy their team is to work with!"
"The team was able to provide both a significant amount of strategic support as well as the ability to independently execute."
"I wish I had found Longplay years ago!"
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Custom ROI & Data-Driven Strategy
We evaluate your business goals, prioritize initiatives based on expected ROI and take a data-driven approach to build an effective retention strategy that nurtures, converts, and retains more customers at each stage of their journey.
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Scalable, Sustainable, Profitable Growth
We’re in it for “longplay” (pun intended) & we want a long-term partnership with you. This means we take a long-term strategic approach building retention channels that drive scalable, sustainable & profitable growth for your business without burning out your customers.
Segmentation & Personalization
Effectively segmenting your customers & personalizing your retention strategy based on a customer’s behavior, preferences & zero-party data is what drives more conversions, loyalty & retention.
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Actionable Reporting
All of our reporting & dashboards are built to generate insights that can be applied actionably -- to run an A/B test, pivot strategy, or test a new initiative. You won’t get any fluff or filler performance updates from us.
"We would not have had the same level of success without them."
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Custom-Branded, High-Quality Creative
We don’t use any templates or boilerplate copy. Every email is created from scratch by our in-house copy and design teams specifically for your brand and customers.
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Designed For Clicks & Conversions
Every email is designed with best practices for conversion-rate optimization and strategic A/B testing. So your emails don’t just look beautiful, but they drive engagement and revenue too.
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Ideation To Execution
We handle email production end-to-end - including email ideation, content production, and multiple internal reviews - so you can be as hands off as you’d like. Our Strategy and Creative teams collaborate internally to make sure every email is on-brand AND converts.
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Your Own Dedicated Creative Team
Your Longplay creative team works as an extension of your team to get familiar with your brand voice, tone, design guidelines, and customers. With our hands-on onboarding & internal brand dossiers, we become experts on your brand and preferences.
"Went above and beyond to deliver visuals & creatives that were up to par with our internal Creative team."
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We Have World-Class Execution
Great ideas only matter if they’re executed on. We’ve got multiple layers of strategic and creative reviews, checks & balances for quality assurance, and systems to become brand experts to execute at a high-level, consistently.
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We’re An Independent, Strategic Partner
With our deep expertise & experience of the DTC e-commerce landscape, we’ll proactively bring strategic guidance, insights, and solutions to the table that align with your business goals.
We Work As An Extension Of Your Team
A team you can work seamlessly with. Our same-day response time on Slack, daily project management in Asana & bi-weekly calls keep us agile day-to-day and solve problems with you as they come up.
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We Proactively Report Up & Manage You
The last thing you need is another team to handhold. It’s our responsibility to report up to you, set ourselves up for success, manage you for deadlines & approvals, and provide regular status updates so you always have line of sight.
“Literally the difference maker in my brand's survival. As we like to say in the military, they are truly a fire & forget situation.”
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How We've Helped DTC Brands Grow
Longplay x Dr. Squatch
How we helped Dr. Squatch use email marketing to increase their 6-month customer lifetime value (LTV) by 10%.
See a breakdown of our customer lifecycle approach to improve 6-month customer LTV with email marketing.
Read More ->
Longplay x Wholesome Culture
How to use email to build relationships with your customers at scale
Learn how we used email marketing to nurture, convert & retain customers for Wholesome Culture to increase engagement & retention.
Read More ->
Longplay x Red Clay Hot Sauce
From 0 to 34%+ of revenue from email marketing in 60 days
See how we helped a hot sauce company launch their email marketing channel to generate 30%+ of revenue consistently.
Read More ->
Longplay x Olivers
Increasing a clothing brand's email flow revenue by 30%
See how we optimized Post-Purchase Nurture, Post-Purchase Upsell, Abandoned Cart, Browse Abandonment & Add To Cart Flows to increase email revenue ahead of Q4.
Read More ->
Longplay x Ojai Energetics
How we grew a CBD brand’s email revenue by 639% in 60 days
See how we built Ojai Energetic's email marketing channel to generate 33% of their business revenue & double their repeat purchase rate.
Read More ->
Longplay x Just Thrive
How we increased total sales by 34.57% for a supplement brand with email marketing
See how Longplay to built and executed an email marketing strategy with the goal of growing a new revenue stream for Just Thrive which led to a 34.57% increase in business sales within 90 days.
Read More ->
Longplay x ICONIC Protein
How we increased a protein brand’s email revenue by 300%
See how we conducted a customer lifecycle audit to identify growth opportunities for conversion rate, LTV, campaign content & flows to increase Iconic Protein's email revenue by 300%.
Read More ->
Longplay x Dr. Squatch
How to generate $300,000+ during Black Friday
Learn how we used customer segmentation & leveraged flows to drive higher conversions with messaging that would resonate best with each of their audiences.
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Longplay x Dr. Harvey
How To Use Email To Get More Trials, Convert More Customers & Cross-Sell Products
Learn how Longplay used a customer lifecycle approach to generate 45% of revenue from email for an 8-figure pet food brand.
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Longplay x Brute Force
Using Content To Generate 68% More Email Revenue For A Fitness Gear Brand
See how Longplay built & executed a strategy for scalable, sustainable growth to drive revenue through email flows and campaigns.
Read More ->
Longplay x Lights Lacquer
How To Engage & Convert Customers Between Promotions With Newsletters
How Longplay created #TBT (Throwback Thursday) newsletters for Lights Lacquer to generate consistent campaign revenue between promotions & product launches
Read More ->
Longplay x Anact
From Zero-To-Launch: Building An Automated Customer Journey With Email Flows
How Longplay rebuilt & optimized Anact's email flows
Read More ->
Get Our DTC Flow Foundations Guide
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