From ideation to execution. We’re in this with you.
We’re an agency started by DTC e-commerce executives to be the retention & lifecycle marketing partner for DTC e-commerce brands we couldn’t find. Unlike most agencies, our retention & lifecycle marketing services aren’t an afterthought... it’s all that we do. So we do it right.
Our three pillar approach to excellence in e-commerce strategy, beautifully-designed creative, and project management allows us to be the partner you can trust.
What Makes Us The Dream Team?Learn More
Tired of a strategy that’s just about “getting some emails out”? We start by conducting an in-depth audit and developing a custom strategy unique to your business goals & customers to build an effective email & SMS strategy that nurtures, converts, and retains more customers.
Every brand is unique and your emails should be too. Our team develops high-quality, creative emails optimized for conversions. And don’t worry, you won’t find any templates here! Each email is custom created for your brand to create an incredible customer experience.
Great ideas only matter if they’re executed. Our operations team works with you as an extension of your internal team to ensure world-class execution while saving you time and allowing us to be agile as your business evolves.
In my time here at Longplay Brands I have experienced exponential growth for myself and my team members. I have experienced more empowerment and support than I thought possible, all while knowing I am doing meaningful and impactful work.
Not only does our leadership intentionally look for and bring on dynamic clients who are socially conscious, but they hold our culture and values at the core of every decision. That has created a culture of adaptability, transparency, and a familial level love with and between all team members.
I started as a team lead, and was given the opportunity to be supported in building my leadership and change management skills. But I quickly became excited about growing into more. Through the training, empowerment and support that I was provided, I was able to be grown into an Operations Manager and Head of HR.
I have not found in my life a better place to work that truly espouses to strong core values and infuses those values into every work day. I am very fortunate to have the opportunity to work here!!
Operations Manager & HR
Playing The Long Game
Do It Right The First Time
The only way to move fast and scale is to do things right the first time. We don’t believe in doing things halfway or going through the motions.
Earn Trust Through Transparency
Our team works with you as an extension of your internal team and that means we need trust all around, so you can take a step back and we can do our best work.
Find Great People & Keep Them Around
Unlike most agencies who take a "churn & burn" approach with their teams, we believe great people are hard to find. So when we do, we invest in them.See how we live these values
The Dream Team
Meet the people you’ll have in your corner.
The Dream Team
Jess Chan is the founder & CEO of Longplay.
Longplay began with seeing the massive gap in retention & lifecycle marketing strategies and services for DTC e-commerce brands.
Within 18 months after launch, she scaled Longplay to over $1M in annual revenue. Since then, we have grown to a fully distributed team of 20+ and is on track to double business growth in 2022. This growth has been through word of mouth, by consistently prioritizing the client experience & service quality -- one vertical at a time.
As a previous CMO of a multi-million dollar e-commerce company, Jess continues to innovate around the needs she saw in the industry: a white- glove client experience and a strategic approach to achieving retention & lifecycle marketing goals.
Her background in risk modelling, statistics & behavioural economics, have allowed her to build a unique, sustainable and scalable model to approach business, for both clients and Longplay. She works with her team to continuously expand the company’s product & services rolling out in 2022 to further support DTC e-commerce brands in retention & lifecycle marketing.
She is most proud of the sustainable growth Longplay has achieved while upholding our core values, creating an incredible client experience, and an empowered team environment for growth.
She has been sought after as a speaker, podcast guest, consultant & course creator in the areas of: DTC e-commerce marketing, retention & lifecycle marketing and progressive agency business modelling.
You can get to know more about her and her work through her feature in Entrepreneur & her personal blog. She has spoken at DX3, Affiliate Summit, Digital Growth Summit and Founder.
Featured in Fortune Magazine for her depth of understanding in high-level operations, specifically the COO role. She has a passion and ability to rapidly diagnose systemic issues, increase profit margins and most importantly care for her team and people. As she has functioned as the COO/Head of Ops for several brands, she specializes in growing and nurturing e-commerce brands and their people.
Frequently Asked Question
Here are a few of the questions we get pretty often from clients just like you.
Why don’t you offer a la carte services?
We’ve tried it. But we found that to effectively build & execute a retention and lifecycle marketing strategy that actually creates results, we need all teams working together and aligned on the end result. Providing only a single service doesn’t allow us to do our best work and won’t get you the results you want.
What’s different about Longplay?
Most marketing agencies for e-commerce brands are specialized in paid acquisition such as Facebook & Google ads. They have “retention & lifecycle marketing” or “email marketing” as a line item on their list of services to generate extra revenue from their clients.
But for Longplay, it’s all that we do. We’re uniquely specialized in a critical area of e-commerce growth that most agencies only dabble in.
Why do we need a retention & lifecycle marketing agency?
Because retaining your customers, keeping them engaged, and increasing their lifetime value is one of the highest ROI decisions you could make for your business.
What is a full-service team? What roles?
You’ll get assigned a project manager, creative director, lifecycle marketing strategist, copywriter, designer, and Klaviyo expert. We work as an extension of your internal team day-to-day, communicate with you through Slack, and offload email & SMS management from your team completely.
How many clients do team members work on?
We have a uniquely high team to client ratio and we like to keep it that way so we can deliver the highest quality of service for each client. Our team members work on anywhere between 5-7 clients individually so they have the space to know each brand inside & out.