From ideation to execution. We’re in this with you.

We’re an agency started by DTC e-commerce executives to be the retention & lifecycle marketing partner for DTC e-commerce brands we couldn’t find. Unlike most agencies, our retention & lifecycle marketing services aren’t an afterthought... it’s all that we do. So we do it right.

Our three pillar approach to excellence in e-commerce strategy, beautifully-designed creative, and project management allows us to be the partner you can trust.

Meet Our TeamWork With Us
Team headshot

In my time here at Longplay Brands I have experienced exponential growth for myself and my team members. I have experienced more empowerment and support than I thought possible, all while knowing I am doing meaningful and impactful work.

Not only does our leadership intentionally look for and bring on dynamic clients who are socially conscious, but they hold our culture and values at the core of every decision. That has created a culture of adaptability, transparency, and a familial level love with and between all team members.

I started as a team lead, and was given the opportunity to be supported in building my leadership and change management skills. But I quickly became excited about growing into more. Through the training, empowerment and support that I was provided, I was able to be grown into an Operations Manager and Head of HR.

I have not found in my life a better place to work that truly espouses to strong core values and infuses those values into every work day. I am very fortunate to have the opportunity to work here!!

Alex Besoi

Operations Manager & HR

Playing The Long Game


Do It Right The First Time

The only way to move fast and scale is to do things right the first time. We don’t believe in doing things halfway or going through the motions.


Earn Trust Through Transparency

Our team works with you as an extension of your internal team and that means we need trust all around, so you can take a step back and we can do our best work.


Find Great People & Keep Them Around

Unlike most agencies who take a "churn & burn" approach with their teams, we believe great people are hard to find. So when we do, we invest in them.

See how we live these values

The Dream Team

Meet the people you’ll have in your corner for the longplay.


Team members





The Dream Team

Meet the people you'll have in your corner for the longplay.

Longplay is built on the principles of sustainable growth & partnership, both within our own company and with our clients. These principles have allowed Longplay to scale to 7-figures in annual revenue within 18 months of launch and since then, we have grown to a fully distributed team of 20+ and is on track to double business growth this year.

This growth has been through word of mouth, by consistently prioritizing the client experience & service quality -- one vertical at a time. Longplay is designed to innovate on the needs we have seen in the e-commerce industry: a white- glove client experience and a strategic approach to achieving retention & lifecycle marketing goals. The Longplay team continuously expands the company’s product & services rolling out in 2022 to further support DTC e-commerce brands in retention & lifecycle marketing.

As a company, we're most proud of the sustainable growth Longplay has achieved while upholding our core values, creating an incredible client experience, and an empowered team environment for growth.

Jess Chan

Jess Chan

CEO & Founder

Jess Chan is the founder & CEO of Longplay, a full-service retention & lifecycle marketing agency for DTC e-commerce brands. Jess bootstrapped the agency - scaling to 7-figures in revenue in the first 18 months, and since then the business has continued to scale sustainably and profitably with a remote team. Longplay has generated $300M+ in email revenue working with clients from startup to $500M+.

As a previous Chief Marketing Officer of a multi-million dollar DTC e-commerce company, Jess built Longplay to fill the massive gap in the product & service quality that agencies were offering. Through a focus on systematic marketing strategies and intensive team development she has been able to perfect a white glove client experience that achieves results. 

Her background in risk modeling, statistics & behavioral economics, have allowed Longplay to develop a data-driven & proprietary approach to marketing for clients. These same principles have been applied to building Longplay in developing a sustainable product & service model with a profitability and scalability significantly above industry standards.

Jess has been sought after as a SME in DTC e-commerce marketing, retention & lifecycle marketing and progressive agency business modeling. She is taking her expertise to the next level as a speaker, podcast guest, consultant and product developer. 

What Jess remains most proud of through all of her success is her ability to scale her company sustainably while upholding the core values of the Longplay culture; empowerment, accountability, curiosity, transparency and integrity. 

Jess has been featured in Entrepreneur, spoken at DX3, Digital Growth Summit, Baby Bathwater Mastermind, Founder Mastermind, Affiliate Summit & EcomWorld most recently.

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Rachyl Neidecker

Rachyl Neidecker

COO & Partner

Rachyl Neidecker is the COO & partner at Longplay, a full-service retention & lifecycle marketing agency for DTC e-commerce brands. She has helped scale Longplay to a globally remote team of 25+ and develop a sustainable product & service model with a profitability and scalability significantly above industry standards. 

Featured in Fortune Magazine for her expertise in high-level operations, specifically the COO role, Rachyl has a unique ability to rapidly diagnose systemic issues, increase profit margins and most importantly develop a healthy company culture for growth. Rachyl has served as the COO & Head of Operations across several companies in multiple industries and has also served as the Director of Operations for the COO Alliance, the first executive group specializing in training COOs. 

Having experience in a wide variety of industries, from non-profit organizations such as Make-A-Wish, to services and e-commerce - Rachyl is skilled in identifying organization challenges and developing solutions that drive results. Specializing in service-based and e-commerce companies, she is a strategic thinker with a seasoned past of working with brands to build long lasting relationships and trust.

Since then, she has consulted for companies ranging from $10M to $100M+ in revenue and served as the COO and interim CEO of an 8-figure e-commerce brand where she built an agile plan for navigating through shipping delays, fulfillment backlogs and ad platform changes to allow the company to thrive during COVID. 

In her free time she volunteers for Phoenix Hustle, a non-profit helping underfunded and minority-owned businesses to get the executive support they need to grow their businesses. Here she functions as a mentor and has helped develop training plans to support founders in navigating the process of scaling businesses. 

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Alexandra Besoi

Alexandra Besoi

Operations Manager - HR

While completing her Masters degree in Psychology and guest lecturing at the University of Alberta, Alexandra began working at Longplay Brands and found a love for Operations and HR. She is a highly skilled communicator and problem solver and works with the entire team to execute incredible deliverables and move the needle under the training and direction of the COO. Alexandra specializes in people management and the Traction EOS model.

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Director of Marketing & Strategy

As Director of Marketing & Strategy at Longplay Brands, Katharine manages and leads each of our clients’ email marketing strategy. By using our robust data dashboards and a decade of experience, she is able to optimize and innovate email creative to help create a sustainable marketing channel that can scale.

In addition to managing strategy for our clients, Katharine leads and manages our creative team to ensure that her strategy comes to life in an impactful way.

Katharine brings years of experience both on the marketing agency side as well as in-house for multi-million dollar ecommerce brands. She has a unique ability to diagnose a problem or issue and come to the table with a solution-oriented approach to help course correct quickly.

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Jr. Copywriter

A storyteller at heart, Jacci is a word enthusiast who enjoys both the strategic and creative elements of copywriting. As a result, she's able to connect with audiences and deliver outstanding copy that elevates brands to the next level.

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Jr. Copywriting Team Lead

Savannah is a Jr. Team Lead at Longplay and enjoys creating impactful copy for her clients so they can feel secure, understood, and 100% supported.

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Project Manager

Ariel is a Project Manager with a creative side who is obsessed with organization, time management, and getting things done. In her free time she loves reading, going to the gym, getting Starbucks, and tiktok. At Longplay Brands, she assists our c-suite in executive admin role.

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Colin Brennan

Colin Brennan

Jr. Designer

With over 9 years experience, Colin has worked extensively in both print and digital design. He joined Longplay in June 2020 as an email designer and has seen the business thrive with exciting new clients and fantastic colleagues. If Colin isn’t smashing out email designs, he can be found learning guitar riffs to his favorite songs or out running through the greenways of the Irish countryside.

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Pargol Boroumand

Pargol Boroumand

Jr. Design Team Lead

Pargol is a graphic designer, working alongside the creative team at Longplay Brands. She has been demonstrating teamwork, problem-solving and creative thinking abilities in all aspects of work. Previously, she worked for advertising and marketing agencies in both Malaysia and Italy.

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Sourabh Singh

Sourabh Singh

Sr. Implementor

Sourabh is the senior implementer at Longplay with a shared development role. With 3+ years of experience in Klaviyo, he is the master of flows and one stop answer bank to all technical questions. In his free time, he contributes to Klaviyo community with his insights and out of the box solutions.

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Juan Francisco Leyva

Juan Francisco Leyva

Reporting & Analytics

Juan is the go to person for data analysis, from running the right report in Klaviyo to building a dashboard from scratch. His experience in email marketing and love for spreadsheets brought him to Longplay, where prides himself in being useful and supportive to his team members.

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Sachin Singh

Sachin Singh


Sachin is a Computer Engineer with a background in Information Technology. Having worked on multiple SMS marketing platforms, Sachin forms the core of the SMS marketing team at Longplay. With his expertise in Klaviyo, he creates a great combination of Email and SMS marketing flows for customer's lifecycle development.

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Abhishek A.

Abhishek A.


Abhishek is an experienced Implementor. He takes pride in providing the best work as soon as possible and thrives being precise down to every detail. As an Implementor at Longplay Brands his work includes building Klaviyo Emails/SMS and he is also amazing at Quality Assurance.

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Head of Marketing, Melon Optics
“Longplay came highly recommended to us from a number of other Ecom businesses and we were not disappointed. They made the entire process feel effortless from our side with clear communication and a well structured approach to taking over our email marketing, which involved re-strategizing and rebuilding our flows and taking over all campaigns. Their work led to an immediate email revenue uplift and not only did it deliver instant results, but also left a positive lasting impact on our email marketing program. The team was a joy to work with, they brought a really positive and confident energy to the table, I would 100% recommend partnering with them.”

Ash Palmer

Head of Marketing, Melon Optics
“I cannot recommend Longplay enough! As a small and scrappy DTC e-commerce brand, it's imperative that we can ensure our customer journey is consistent throughout each engagement point. Working with Longplay is the equivalent of creating the best sales person ever to tell your story 24/7 without you having to say a word. Longplay helps ensure that we can make money while we sleep that 100% justifies the initial investment. We really enjoyed working with the team and how we got everything we needed in a timely manner and how the team treated Anact as if it was their own. Jess is a genius and great at running ideas past or problem solving issues as they arise. We plan to work with Longplay in the future and would recommend them to anyone looking to invest in their email marketing!”

Brianna Kilcullen

Founder & CEO, Anact
Michel Germain Perfumes
"We were able to implement one strategy immediately which improved our email CTR by +125%. Longplay answered all of our questions diligently during the meeting and we’re so appreciative of the work they did to improve our email tactics. We will continue working with them in the future!”

Allison Hyland

Ecommerce & Digital Marketing Manager, Michel Germain
Lights Lacquer
"Longplay developed an exceptional partnership with Lights Lacquer and their dedication and attention to our email program is evident. Their talent for not just strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations."

Andrea Gallardo

Senior Marketing Manager
Wholesome Culture
“Longplay is a pleasure to work with. Beyond having regularly scheduled calls and working effectively through project management platforms, they were open and willing to jump onto calls with us at any time to make sure that our needs were being met. They took the time to continually implement A/B testing to determine the best methods for continually keeping our customers actively engaged. The Longplay team is courteous and works to meet the goals of each client."

Kirsten Pohle

Director of Operations & Product, Wholesome Culture
Red Clay
"First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!"

Molly Fienning

Founder & CEO, Red Clay Hot Sauce
Ojai Energetics
"Longplay has been critical for driving revenue growth at Ojai Energetics. Even after just the first few months of working together, we saw major results with regard to our revenue and our list engagement. Longplay hit the ground running owning all our email marketing strategy. As a CBD brand, we have a limited number of digital channels to grow our e-commerce business and Longplay’s email strategy has been a critical part of that growth. I’d recommend anyone who’s looking to grow their e-commerce business to work with them!"

Will Kleidon

Founder & CEO, Ojai Energetics
ICONIC Protein
“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”

Emily Stubler

Director Of Marketing, ICONIC Protein
Brute Force
"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."

Mike Brown

CEO, Brute Force
Popov Leather
"Longplay really understood Popov Leather’s brand from the start and crafted emails that were a breath of fresh air. From strategic thinking to high-quality creative and their level of Klaviyo sophistication (such as A/B testing), Longplay exceeded my expectations. They understand the customer journey, and it shows in their work. The cherry on the top is how fun and easy their team is to work with! I enjoy our bi-weekly calls and appreciate their responsiveness to all my emails. Longplay really nailed our email, which freed our team to concentrate on other areas of our business. It’s hard to find an agency that delivers results and is a pleasure to work with; I feel lucky to know them."


From Popov Leather
Dr. Squatch
"In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them".

Josh Friedman

VP of Growth and Marketing, Dr. Squatch
Just Thrive
"I cannot recommend Longplay strongly enough! They’re brilliant at email marketing and are uber organized. Our list has grown exponentially and our conversions from emails even more. They have created all of the email sequences that are necessary so that we are always communicating effectively with our customers. I wish I had found Longplay years ago!"

Tina Anderson

Founder & CEO, Just Thrive

Frequently Asked Question

Here are a few of the questions we get pretty often from clients just like you.

Why don’t you offer a la carte services?

We’ve tried it. But we found that to effectively build & execute a retention and lifecycle marketing strategy that actually creates results, we need all teams working together and aligned on the end result. Providing only a single service doesn’t allow us to do our best work and won’t get you the results you want.

What’s different about Longplay?

Most marketing agencies for e-commerce brands are specialized in paid acquisition such as Facebook & Google ads. They have “retention & lifecycle marketing” or “email marketing” as a line item on their list of services to generate extra revenue from their clients. 

But for Longplay, it’s all that we do. We’re uniquely specialized in a critical area of e-commerce growth that most agencies only dabble in.

Why do we need a retention & lifecycle marketing agency?

Because retaining your customers, keeping them engaged, and increasing their lifetime value is one of the highest ROI decisions you could make for your business.

What is a full-service team? What roles?

You’ll get assigned a project manager, creative director, lifecycle marketing strategist, copywriter, designer, and Klaviyo expert. We work as an extension of your internal team day-to-day, communicate with you through Slack, and offload email & SMS management from your team completely.

How many clients do team members work on?

We have a uniquely high team to client ratio and we like to keep it that way so we can deliver the highest quality of service for each client. Our team members work on anywhere between 5-7 clients individually so they have the space to know each brand inside & out.