Nurture, convert & retain more customers with our retention & lifecycle marketing team.
Our full-service Longplay team works as an extension of your internal team to manage your email & SMS channels, from ideation to launch.
Work With Us
What Makes Us The Dream Team?
See How We Work01
Strategy
Tired of a strategy that’s just about “getting some emails out”? We start by conducting an in-depth audit and developing a custom strategy unique to your business goals & customers to build an effective email & SMS strategy that nurtures, converts, and retains more customers.
02
Creative
Every brand is unique and your emails should be too. Our team develops high-quality, creative emails optimized for conversions. And don’t worry, you won’t find any templates here! Each email is custom created for your brand to create an incredible customer experience.
03
Operations
Great ideas only matter if they’re executed. Our operations team works with you as an extension of your internal team to ensure world-class execution while saving you time and allowing us to be agile as your business evolves.
Long Play developed an exceptional partnership with Lights Lacquer and their dedication and attention to our email program is evident. Their talent for not just strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations.
Andrea Gallardo
“Longplay is a pleasure to work with. Beyond having regularly scheduled calls and working effectively through project management platforms, they were open and willing to jump onto calls with us at any time to make sure that our needs were being met. They took the time to continually implement A/B testing to determine the best methods for continually keeping our customers actively engaged. The Longplay team is courteous and works to meet the goals of each client."
Kirsten Pohle
First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!
Molly Fienning
Longplay has been critical for driving revenue growth at Ojai Energetics. Even after just the first few months of working together, we saw major results with regard to our revenue and our list engagement. Longplay hit the ground running owning all our email marketing strategy. As a CBD brand, we have a limited number of digital channels to grow our ecommerce business and Longplay’s email strategy has been a critical part of that growth. I’d recommend anyone who’s looking to grow their ecommerce business to work with them!
Will Kleidon
“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”
Emily Stubler
"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
Longplay really understood Popov Leather’s brand from the start and crafted emails that were a breath of fresh air. From strategic thinking to high-quality creative and their level of Klaviyo sophistication (such as A/B testing), Longplay exceeded my expectations. They understand the customer journey, and it shows in their work. The cherry on the top is how fun and easy their team is to work with! I enjoy our bi-weekly calls and appreciate their responsiveness to all my emails. Longplay really nailed our email, which freed our team to concentrate on other areas of our business. It’s hard to find an agency that delivers results and is a pleasure to work with; I feel lucky to know them.
Ryan
In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.
Josh Friedman
I cannot recommend Longplay strongly enough! They’re brilliant at email marketing and are uber organized. Our list has grown exponentially and our conversions from emails even more. They have created all of the email sequences that are necessary so that we are always communicating effectively with our customers. I wish I had found Longplay years ago!
Tina Anderson
The Longplay Partnership
Thoughtful strategy. Beautifully designed creative. A fully managed team. Meet the triple-threat that makes Longplay so unique.
Strategy
Thoughtful, Data-Driven Strategy
Tired of a strategy that’s just about “getting some emails out”? We evaluate your business goals and take a holistic approach to build an effective email & SMS strategy that nurtures, converts, and retains more customers
Customer Segmentation
Thoughtful strategy on segmenting your customers to send the right message to the right customer, at the right time
Customer Journey Mapping
Flow strategies to build an incredible customer experience to increase customer lifetime value and create raving fans
Building For Business Goals
Retention strategies built to achieve business goals such as: increasing AOV, increasing 6-month LTV, reducing subscription churn, increasing product adoption
Sustainable, Scalable Growth
Taking a long-term approach to protect your brand and help you build relationships at scale with customers
Creative
Beautiful, Custom Designed Creative
Every brand is unique and your emails should be too. Our team develops high-quality, creative emails that convert. Plus, you won’t find any templates here! Each email is custom created for your brand to create an incredible customer experience.
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Thoughtful & Custom Built
We don’t use any templates. Every email is created from scratch by our in-house copy and design teams for your brand and customers.
Ideation To Execution
We handle email production end-to-end - including email ideation, content production, and multiple internal reviews - so you can be as hands off as you’d like
Your Own Creative Team
Your Longplay creative team works as an extension of your team to get familiar with your brand voice, tone, design guidelines, and customers
Emails You Can Be Proud Of
Our creative & strategy teams work together to craft beautiful, data-driven emails that your customers are excited to receive and convert.
Operations
World-Class Execution
Great ideas only matter if they’re executed. Our operations team works with your as an extension of your internal team to ensure world-class execution while saving you time and allowing us to be agile as your business evolves.
A True Partnership
Work with a team you can trust to do things right the first time, take ownership, and partner with you long-term
An Extension Of Your Team
A team you can work seamlessly with. We have daily communication through Slack & Asana so we can stay agile day-to-day and solve problems with you as they come up.
We’ll Manage You
The last thing you need is another team to manage. We’ll report to you, set ourselves up for success, and provide regular status updates so you always have line of sight.
System & Process Driven Project Management
We’ve spent time honing in our execution and project management strategies to ensure quality, reduce reactivity, and still pivot quickly when needed.
Here’s everything we can take off your plate
It takes a whole team to do email & SMS right. We’re that team.
Email & SMS Popup A/B Testing & Optimization
Email Marketing Calendar Planning
Customer Journey Mapping
Email Flow Mapping
Email Coding
Email Scheduling & Deployment
Customer Segmentation
Campaigns
Automated Flows
Template Development
Deliverability Management
Referral & Loyalty Email Flows
Weekly, Quarterly, Monthly Reporting
A/B Testing
Creative Development
List Health Management
Long Play developed an exceptional partnership with Lights Lacquer and their dedication and attention to our email program is evident. Their talent for not just strategy, but aligning themselves with the brand’s creatives was a point of difference that definitely caught our eye. They went above and beyond to deliver visuals & creatives that were up to par with our internal creatives team. They were able to really help us with the necessary talent to execute an email program above our expectations.
Andrea Gallardo
“Longplay is a pleasure to work with. Beyond having regularly scheduled calls and working effectively through project management platforms, they were open and willing to jump onto calls with us at any time to make sure that our needs were being met. They took the time to continually implement A/B testing to determine the best methods for continually keeping our customers actively engaged. The Longplay team is courteous and works to meet the goals of each client."
Kirsten Pohle
First and foremost, the Longplay team is incredible to work with. They’ve helped us navigate and execute strategic pivots, from new product launches to last-minute promotions, and we felt supported in each step of the way. From strategy to creative, they provided top-quality service. But on top of that, the revenue we gained from our partnership Longplay speaks for itself. In just 60 days we saw an over 30% increase in business revenue from our email marketing efforts. By opening up and optimizing this channel, they’ve helped us build a list of loyal fans and engaged new customers!
Molly Fienning
Longplay has been critical for driving revenue growth at Ojai Energetics. Even after just the first few months of working together, we saw major results with regard to our revenue and our list engagement. Longplay hit the ground running owning all our email marketing strategy. As a CBD brand, we have a limited number of digital channels to grow our ecommerce business and Longplay’s email strategy has been a critical part of that growth. I’d recommend anyone who’s looking to grow their ecommerce business to work with them!
Will Kleidon
“The Longplay team has been amazing to work with. Not only have they helped to better foster relationships with our customers, drive incremental revenue for the business, and increase conversion rates through email, their team has been nothing short of outstanding! The Longplay team takes the time to fully understand your brand - everything from your unique selling points to your brand voice, they truly care about representing your brand in its most authentic way. As an emerging brand, we are very thoughtful about who we bring on as partners. As we began our relationship with Longplay, we knew right away they'd fit right into our ICONIC family! We are beyond pleased with the investment in Longplay.”
Emily Stubler
"Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution."
Mike Brown
Longplay really understood Popov Leather’s brand from the start and crafted emails that were a breath of fresh air. From strategic thinking to high-quality creative and their level of Klaviyo sophistication (such as A/B testing), Longplay exceeded my expectations. They understand the customer journey, and it shows in their work. The cherry on the top is how fun and easy their team is to work with! I enjoy our bi-weekly calls and appreciate their responsiveness to all my emails. Longplay really nailed our email, which freed our team to concentrate on other areas of our business. It’s hard to find an agency that delivers results and is a pleasure to work with; I feel lucky to know them.
Ryan
In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. We had a lot we were trying to accomplish and offer customers, with specific offers targeting different kinds of customer segments. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them.
Josh Friedman
I cannot recommend Longplay strongly enough! They’re brilliant at email marketing and are uber organized. Our list has grown exponentially and our conversions from emails even more. They have created all of the email sequences that are necessary so that we are always communicating effectively with our customers. I wish I had found Longplay years ago!
Tina Anderson
A white-glove service built for success.
We’ve planned every part of your client experience so you know you’re in good hands.
Work With Us
Discovery Call
On our 30-minute discovery call, you’ll speak with one of our retention & lifecycle marketing experts to learn more about your business & determine how we can support your growth.
Free Audit & Strategy Development
On our 90-minute call, we’ll show you how well your account is performing, areas of opportunity, and our unique approach to email marketing strategy to grow your account.
In-Depth Onboarding
Our 4-6 week onboarding trains our team to know your brand inside & out, to develop a custom-made strategy roadmap and creative.
6-Step Email Production Process
Our tried & true production process is built to remove you from the day-to-day while ensuring you always have line of sight and our team is set up to deliver with excellence.
Ongoing Partnership
Our team is trained to be true partners as you grow your business with same-day response times, weekly status updates, and agile project management to handle all the changes that come with growth.
Work With UsFrequently Asked Questions
Here are a few of the questions we get pretty often from clients just like you.
Why don’t you offer a la carte services?
We’ve tried it. But we found that to effectively build & execute a retention and lifecycle marketing strategy that actually creates results, we need all teams working together and aligned on the end result. Providing only a single service doesn’t allow us to do our best work and won’t get you the results you want.
What’s different about Longplay?
Most marketing agencies for e-commerce brands are specialized in paid acquisition such as Facebook & Google ads. They have “retention & lifecycle marketing” or “email marketing” as a line item on their list of services to generate extra revenue from their clients.
But for Longplay, it’s all that we do. We’re uniquely specialized in a critical area of e-commerce growth that most agencies only dabble in.
Why do we need a retention & lifecycle marketing agency?
Because retaining your customers, keeping them engaged, and increasing their lifetime value is one of the highest ROI decisions you could make for your business.
What is a full-service team? What roles?
You’ll get assigned a project manager, creative director, lifecycle marketing strategist, copywriter, designer, and Klaviyo expert. We work as an extension of your internal team day-to-day, communicate with you through Slack, and offload email & SMS management from your team completely.
How many clients do team members work on?
We have a uniquely high team to client ratio and we like to keep it that way so we can deliver the highest quality of service for each client. Our team members work on anywhere between 5-7 clients individually so they have the space to know each brand inside & out.
Apply For A Free
Audit & Strategy Development Session
Our Audit & Strategy Development Session is a transparent look at what you're missing, growth opportunities in your account and the strategy to building scalable, sustainable growth channels for your business.
