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For Small, Medium & Enterprise Businesses

Your E-Commerce
Lifecycle Marketing Team

We’re your dedicated partner in retention and LTV growth, combining strategy, creative, and execution across email, SMS, and the entire customer lifecycle.
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Lifecycle Marketing

Website

Areas connected to lifecycle:

  • Conversion rate
  • Navigation
  • Bounce rate
  • PDP optimization
  • Checkout page
  • Product photography
  • Changes to website impacting Klaviyo pixel
  • Changes in welcome offer
Email, SMS & Direct Mail

Areas connected to lifecycle:

  • Content & creative
  • Flow strategy, content & timing
  • Customer journeys
  • A/B testing & customer insights
  • Product positioning & offers
  • Segmentation
Advertising

Areas connected to lifecycle:

  • Changes to TOF strategy
  • Product positioning & offers
  • Custom landing pages not integrated w/ Klaviyo
  • Changes in targeting impacting quality of customer
  • Retargeting ads
  • Affiliate programs
Operations
& Product

Areas connected to lifecycle:

  • Product quality
  • Shiping times
  • Shipping costs
  • Product packaging
  • Inventory levels
  • 3PL management
Market Differentiation

Areas connected to lifecycle:

  • Value proposition
  • Positioning
  • Competition
  • Industry
  • Pricing
  • Customer avatars
  • Go-to-market strategy
CX &
Programs

Areas connected to lifecycle:

  • Customer service support
  • Post purchase experience
  • Loyalty/Rewards programs
  • Subscription programs
  • Pricing
  • Customer avatars
  • Go-to-market strategy
Omni-Channel

Areas connected to lifecycle:

  • Pricing across channels (DTC, Amazon, retail)
  • Product positioning
  • Shipping times & costs
  • Segmented customer journeys
  • Brand discovery

Lifecycle Marketing

Areas connected to lifecycle:
  • Content & creative
  • Flow strategy, content & timing
  • Customer journeys
  • A/B testing & customer insights
  • Product positioning & offers
  • Segmentation
Areas connected to lifecycle:
  • Product quality
  • Shiping times
  • Shipping costs
  • Product packaging
  • Inventory levels
  • 3PL management
Areas connected to lifecycle:
  • Customer service support
  • Post purchase experience
  • Loyalty/Rewards programs
  • Subscription programs
  • Pricing
  • Customer avatars
  • Go-to-market strategy
Areas connected to lifecycle:
  • Pricing across channels (DTC, Amazon, retail)
  • Product positioning
  • Shipping times & costs
  • Segmented customer journeys
  • Brand discovery
Areas connected to lifecycle:
  • Value proposition
  • Positioning
  • Competition
  • Industry
  • Pricing
  • Customer avatars
  • Go-to-market strategy
Areas connected to lifecycle:
  • Changes to TOF strategy
  • Product positioning & offers
  • Custom landing pages not integrated w/ Klaviyo
  • Changes in targeting impacting quality of customer
  • Retargeting ads
  • Affiliate programs
Areas connected to lifecycle:
  • Conversion rate
  • Navigation
  • Bounce rate
  • PDP optimization
  • Checkout page
  • Product photography
  • Changes to website 
impacting Klaviyo pixel
  • Changes in welcome offer
SERVICES

What We Can Do For You

Every capability you need to scale profitably. Start with what matters now, add more as you grow.

Consulting & Strategy

Brand
Strategy
Go-to-Market
Plan
Website &
CRO audit
SEO & TOF
Strategy
Market & Brand
Research
Services Determined by Strategy

Services & Capabilities

Email

& SMS

Direct

Mail

ORGANIC

SOCIAL

Subscription Program Setup & Optimization
Loyalty Program Setup & Optimization

Pop-Ups &

Lead Capture

Customer Insights

& Testing

Ongoing

Lifecycle Team

Photography &

Packaging

Product Seeding &

Influencer Activation

To Solve Problems Like...

Increasing

profitability

Increasing LTV
Reducing churn
Converting more customers

Scaling a

marketing team

Building a holistic business

Increase LTV
Increase AOV

How We’ll Care For Your Customer

Awareness

Areas you’re losing customers & revenue
  • Paying for unqualified traffic with no retention intent
  • Creating awareness on social—but no funnel to capture interest or site visits
  • Messaging attracts the wrong customer (poor fit, low margin)
  • Brand positioning is unclear or commoditized
  • Product not differentiated—limits word-of-mouth 
and share-ability
Services we provide:
Unique Value Proposition Audit
Competitor, Industry & Customer Analysis
TOF & SEO Audit and Strategy
Photography
Organic Social Strategy
Website Audit

Interest

Areas you’re losing customers & revenue

  • Pop-ups aren’t converting—or are capturing the wrong data
  • No segmentation at opt-in (limits downstream personalization)
  • Offers feel generic or poorly matched to shopper type
  • Product education missing or buried
  • Packaging, site experience, or pricing causes early drop-off

Services we provide:

Email & SMS
Direct Mail
Pop-Ups & Lead Capture
Photography
Organic Social Strategy
Website Audit

Consideration

Areas you’re losing customers & revenue

  • No browse abandonment flows to nurture intent
  • Product pages lack social proof, reviews, or trust builders
  • Customers stuck comparing—no decision-driving content
  • High bounce from PDPs without retargeting or follow-up
  • Inventory or bundling limitations that block interest turning into action
Services we provide:
Email & SMS
Direct Mail
Photography
Organic Social Strategy
Website Audit

Intent

Areas you’re losing customers & revenue

  • Abandoned cart flows are under-optimized or nonexistent
  • SMS or urgency triggers missing during checkout
  • Shipping, payment, or policy friction derails conversions
  • Site promotions clash with ads or retention strategy
  • One-size-fits-all incentives erode margin unnecessarily
Services we provide:
Email & SMS
Direct Mail
Photography

Website Audit

Organic Social Strategy

Evaluation

Areas you’re losing customers & revenue

  • Customers get stuck on the edge of conversion—no support or logic to push them over
  • No lifecycle content reinforcing value or differentiation
  • Support and CX not embedded in pre-purchase journey
  • Ads and email don’t reinforce what the product actually does
  • Friction in pricing, bundling, or delivery promise causes hesitation
Services we provide:
Email & SMS
Direct Mail
Photography

Website Audit

Organic Social Strategy

Purchase

Areas you’re losing customers & revenue

  • No onboarding or welcome flow—new customers feel like transactions
  • Order confirmation is a dead-end (vs. a moment to reinforce value)
  • First-time buyers treated the same as repeat customers
  • No education or next-step guidance included in packaging
  • Fulfillment or shipping delays erode trust and drive churn
Services we provide:
Email & SMS
Packaging & Unboxing

Adoption

Areas you’re losing customers & revenue

  • Product arrives with no guidance on how to use or get value
  • No email/SMS content to drive usage, habits, or moments of delight
  • Packaging doesn't reinforce how/why to use the product again
  • CX not connected to product education or support
  • Missed triggers to identify high-friction onboarding or support issues
Services we provide:
Email & SMS
Packaging & Unboxing

Retention

Areas you’re losing customers & revenue

  • No winback or reactivation systems for lapsed buyers
  • Generic campaigns fatiguing the list with irrelevant content
  • No LTV or cohort model to inform strategy
  • Loyalty program exists but isn’t driving behavioral change
  • Subscriptions are rigid, hard to modify, and easy to cancel
Services we provide:
Email & SMS
Direct Mail
Subscription Programs
Loyalty & Referral Programs

Expansion

Areas you’re losing customers & revenue

  • No upsell/cross-sell logic in place (either in-flow or post-purchase)
  • Lack of bundles, variety, or add-ons to grow AOV
  • Repeat buyers aren’t guided into higher-value SKUs
  • Loyalty offers aren’t timed or segmented for behavior
  • Subscription customers aren’t prompted to expand product usage
Services we provide:
Email & SMS
Direct Mail
Subscription Programs
Loyalty & Referral Programs

Advocacy

Areas you’re losing customers & revenue

  • Referrals, reviews, and UGC left to chance
  • High-value customers treated like everyone else
  • No community or social flywheel to drive word-of-mouth
  • Post-purchase flows don’t include asks or incentives to share
  • Support and CX don’t feed into loyalty or brand-building
Services we provide:
Email & SMS
Referral & Ambassador Programs
Organic Social Strategy
Review & UGC Collection

Stages Of Growth

5 Stages Of Building A Scalable, Sustainable, Profitable Business

  • 1. DIAGNOSTICS & STRATEGIC FOUNDATION

When growth starts to stall, it’s rarely the product — it’s the system beneath it. We diagnose where friction lives across marketing, operations, and brand to rebuild the foundation for scale. Lifecycle strategy creates alignment across every touchpoint, connecting acquisition, retention, and operations around one goal: profitable growth.

Services
Lifecycle Audit
Website Audit
SEO & TOF Strategy
Brand Guide
Omni-Channel Strategy
  • 2. PRODUCT-MARKET-POSITIONING FIT
The product works — now it’s about deepening connection. We refine messaging, offers, and customer experience so your marketing is as strong as your product. Lifecycle marketing ensures consistency across every channel, turning first-time buyers into loyal customers through storytelling and repetition.

Services

email
sms

Direct Mail

organic social
Loyalty Program
Subscription Program
Photography
Brand Messaging
  • 3. OPTIMIZATION & TESTING
Once the foundation is aligned, we focus on refinement. We optimize, test, and measure what drives profitability — replacing guesswork with insight. Lifecycle gives structure to experimentation, connecting data and creative so every iteration compounds over time.
Services
Email & SMS Optimization
Website Testing & CRO
Post-Purchase Upsells
Lifecycle Reporting
Loyalty & Subscription Tracking
  • 4. ECOSYSTEM INTEGRATION
Growth compounds when everything works together. We unify marketing, CX, and operations into one ecosystem — where data flows freely, customer experience feels consistent, and every channel reinforces the next. Lifecycle becomes the operating system that keeps your business efficient and scalable.
Services
SMS & Direct Mail Coordination
Email
Omni-Channel Strategy
CX & Loyalty Alignment
Operations & Packaging Integration
  • 5. CHANNEL & MARKET EXPANSION
With systems built and optimized, we scale intentionally. We expand into new channels, audiences, and markets — strengthening margins and brand equity along the way. Lifecycle ensures growth compounds, not fragments, by carrying consistency into every new initiative.
Services
Direct Mail
loyalty & Referral Programs
Ambassador Program
Subscription Optimization
SEO & TOF Expansion Strategy

What Makes Us Different

the longplay way

  • One partner for brand, website, creative, and lifecycle — no silos
  • Go-to-market roadmap designed for retention and scale from day one
  • Customer journey mapped end to end, including subscription and loyalty
  • Saves money by consolidating services into one experienced team
  • A partner who looks at your entire business, not just a channel

the old way

Multiple Vendors

  • Multiple vendors with no single owner of strategy
  • Disconnected site, creative, and marketing efforts
  • Retention and subscription ignored until later
  • Higher costs, inefficiencies & gaps from 
overlapping agencies
  • Siloed execution with little visibility into the 
full business

Typical Agency

  • Focused narrowly on deliverables (email, SMS, or ads)
  • Disconnected from CX, product, and operations
  • Limited visibility into long-term business growth
  • Incentivized to maximize output, not sustainable growth
  • Provides execution & channel expertise, but rarely strategic partnership

Internal Team

  • High fixed costs across salaries, benefits, and overhead
  • Difficult to hire senior lifecycle expertise in-house
  • Limited exposure to benchmarks and proven playbooks across industries
  • Slow to scale into new channels or retention programs
  • Risk of becoming reactive without external perspective
CASE STUDIES

Real Stories, Real Impact

Daily Elements

We partnered with Daily Elements to build their lifecycle foundation from the ground up, ensuring early customers became long-term subscribers.
  • Email and SMS flows and campaigns
  • On-site pop-ups and lead capture
  • Subscription journey and retention strategy
See Full Case Study

iRestore

We worked with iRestore to audit and rebuild lifecycle programs while supporting key brand moments like rebranding and product launches.
  • Full lifecycle audit and roadmap
  • Flow and campaign rebuilds
  • Rebrand and product launch support
  • List growth and engagement strategy
See Full Case Study

Printmoz

For Printmoz, we managed lifecycle marketing and also acted as an integrated partner across brand and growth initiatives.
  • Email and SMS campaign management
  • Website audit and conversion recommendations
  • Rebrand and creative direction
  • Vendor management and coordination
  • SEO and top-of-funnel strategy
  • Repeat purchase and retention programs
See Full Case Study

Dr. Squatch

With Dr. Squatch, we supported a fast-scaling brand by optimizing lifecycle programs and ensuring retention scaled alongside acquisition.
  • Advanced email and SMS strategy
  • Customer segmentation and personalization
  • LTV optimization through campaigns and flows
  • Retention program optimization
  • Campaign and flow testing at scale
See Full Case Study

Lezé The Label

We partnered with Lezé The Label as significant equity owners, stepping in to lead operations and build the infrastructure for scalable, profitable growth.
  • Operational leadership and financial analysis
  • 3PL migration and supply chain management
  • Customer lifecycle strategy and execution
  • Email and SMS lifecycle marketing
See Full Case Study